Why "ASMR Skin Care" is Gaining Popularity

The "ambient sound" of skincare is soothing! We introduce the reason why ASMR skincare, a hot topic overseas, is gaining popularity among young people, and its unexpected skin beautifying effects.

Enjoy Skin Care with ASMR

ASMR is an acronym for Autonomous Sensory Meridian Response, which translates directly to "autonomous sensory climax response" in Japanese.

The term was coined in 2010 by Jennifer Allen, a New York City resident, and has become popular among young people, who are said to feel comfortable and relaxed by listening to these ASMR sounds. With more than 13 million ASMR videos already posted on Youtube, ASMR is now firmly established as one of the most popular genres.

Among these ASMR videos, ASMR skincare is particularly popular overseas.

As the name implies, ASMR videos focus on environmental sounds such as the sound of water, bubbles bursting, and the vibrations of facial equipment as you wash your face, apply toner, and moisturize.

In addition, creators who do not have high quality microphones for ASMR have started a trend of using the "Golden Hour ASMR" sound source, which represents the environmental sounds of skin care, to perform skin care. This has led to a number of ASMR skincare videos being seen on TikTok.

Can you get beautiful skin just by listening to ASMR?

Surprisingly, Dr. David Lorcher, a dermatologist, suggested that listening to ASMR may also alleviate skin problems.

Dr. Lorcher said, "Our bodies are very complex. When we are stressed, our bodies produce too many hormones that stimulate the sebaceous glands, which can cause skin problems," he explained on Hello Giggle.

Although there is no evidence that ASMR is directly beneficial to the skin, it is possible that stress-reducing substances, including ASMR, can help improve skin problems," said Dr. Lorcher. In other words, Dr. Lorcher says that when stress is relieved by listening to ASMR, skin problems are reduced as a result. 

ASMR skin care is gaining popularity overseas, and beauty lovers who are interested in ASMR should definitely check it out.


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